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Did the Chat Kill the Chart? Examining DDG’s “Blame The Chat” First Week Sales

Introduction The digital landscape has irrevocably transformed the music industry. No longer are artists solely reliant on record labels and traditional media for success. Online communities, forged in the comment sections of YouTube videos, the threads of Reddit, and the timelines of social media, wield immense power, shaping perceptions and ultimately, influencing purchasing decisions. This … Read more

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